Setting text color on QLabel

[Yorma]

Qt 4.0.1: What methods can I use for setting the text color on a QLabel item? I can easily change the font, font size, the text itself and the alignment of the label but not the text colour.

Edit:
Ok, I managed to change the colour of the label by creating a new palette for it, but I want to change the colour of the text only, not whole labels.