Qt and SOIL library

[Zamaster]

Alright so after building a 64bit flavor of SOIL, I linked to the library in my .pro file (in Qt Creator) and established the include directory. I have hit a problem. This is with my image resources:

I have a png in an image resource and used the resource editor "Copy Resource Path to Clipboard" feature to grab the path. I then dropped the path into a SOIL_load_OGL_texture function call within a GLWidget constructor. Heres the code:

MyGLWidget::MyGLWidget(QWidget *parent) :
    QGLWidget(parent)
{
    tex = SOIL_load_OGL_texture(":/gfx/gfx/back.png", SOIL_LOAD_AUTO, SOIL_CREATE_NEW_ID, SOIL_FLAG_INVERT_Y);
    qDebug() << tex;
}

MyGLWidget::MyGLWidget(QWidget *parent) :
    QGLWidget(parent)
{
    tex = SOIL_load_OGL_texture(":/gfx/gfx/back.png", SOIL_LOAD_AUTO, SOIL_CREATE_NEW_ID, SOIL_FLAG_INVERT_Y);
    qDebug() << tex;
}

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My issue here is that 0 is always being spit back to the console, which I know means the function failed. Anybody notice anything I missed? (I have verified that the image resource is indeed working by loading it in a QLabel)